These same techniques appear in the composition of paintings and buildings by recognized masters of design, back to the Renaissance and before. It creates visual harmony by using same proportions for the design of all the elements of the composition. Think though how it ever so subtly relates it to the logo above it. These are quite intricate design decisions for such a small icon. The point at which the color changes from gold to red appears at a GR of the height of the circular arc from the base of the stand.The width of the microphone stand is a GR of the width of the inner diameter of the circular arc.The blue microphone is a GR of the inside and outside diameters of the circular arc the surrounds it.My analysis reveals that new Google microphone symbol has a surprising number of golden ratios that were taken into account in its simple but very elegant design: Vertically – The inside points of the red and green circles fall at vertical GR lines of from the center of the “G” to the right edge of the “G”.Horizontally – The bottom of the crossbar of the “G” and the inside point of the green arc align with the GR lines horizontally.The new Google “G” symbol also closely aligns with the Golden Ratio in it’s design: The pointed tip on the bottom curve of the lower case “e”.The inside edge of the lower case “o”, “g” and “e”.The upper line of the crossbar on the upper case “G.”.Note alignment with the golden ratio lines at: Next, take the height of the letters from the top of the upper case “G” to the bottom loop of the lower case “g”. The upper point on the right side of the “e” is a GR of the height of the lower case letters.The height of the lower case letters is a GR of the height of the capital “G.”.Let’s now see how the Golden Ratio appears in this new design, aided by the pixel-level accuracy of PhiMatrix design and analysis software: The grid lines shown on logos in this article represent the golden ratio(s) of the height or width shown by the grid: That unique dividing point is the “Golden Ratio.”.The ratio of the longer segment a to the shorter segment b must be the same as the ratio of the original line (a+b) to the longer segment a. Divide a line into two segments, a and b.Golden ratios in the new logo and symbol are revealed by graphic analysisįor those not familiar with the golden ratio, it’s a simple as this: On September 1, 2015, Google announced the new design for its logo and other trademarks. Their ongoing refinements of the logo and related design elements have led to the use the Golden Ratio (GR) in its design. Logos and trademarks are critically important to a company’s image and brand recognition. As simple as it is, the design of the logo and its search page has evolved considerably over the years. With over a billion people visiting per month, Google obviously puts in a lot of thought to create the best possible experience in using their search page. There’s a good chance you’ve used Google to search the Internet lately, maybe even in getting to this site. Here’s a version without the arrows for a clearer view: This is the kind of thoughtful design work that follows in the footsteps of Leonardo, Michelangelo, Raphael, Botticelli, Seurat, Le Corbusier and other masters of design, and that would make Pacioli proud. The designers at Google have apparently found its value too, as we see when we study and appreciate the underlying design of Google’s new logo, iconic G, the microphone icon and even the layout of the Google search page. When Luca Pacioli published “The Divine Proportion” in 1509 (with illustrations by Leonardo da Vinci), he described his work on this “golden ratio” of 1.618 as a “very delicate, subtle and admirable teaching” that would “delight in diverse questions touching on a very secret science.” Johannes Kepler later called it “a precious jewel” of geometry. Google’s design follows in the footsteps of Leonardo da Vinci and other masters New Google logo design finds visual harmony using the Golden Ratio.
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